In November 2020, FASHION brand, a brand under Fashion TV, joined IMPORTFOOD as one of suppliers. Fashion TV, founded in 1997,was one of the world's top three fashion television networks, combining fashion, beauty, and individuality. It is a 24-hour global fashion channel with approximately 1.2 billion viewers worldwide. The FASHION brand offered alcoholic beverage, juice, fruit drink, energy drink, functional beverage and mineral water. And it had exported to 40 countries and regions globally.