In June 2020, Japanese biscuit brand, Nomura cooperated with IMPORTFOOD and promoted in China. The supplier,Jingu Runquan Import & Export (Shenzhen) Co., Ltd. had been engaged in the trade of Japanese cosmetics and food. According to the General Manager, Miss Long, Nomura biscuit had high popularity in China and was considered one of hot products. However, with the emergence of similar products in the market, partnering with IMPORTFOOD becomes crucial. On one hand, IMPORTFOOD was able to play the role as an industry media platform to raise awareness of Nomura biscuit among more distributors. On the other hand, IMPORTFOOD utilized its resource advantage to seek distributors from various regions, particularly in the supermarket channel.