In November 2018, IMPORTFOOD was invited as a media representative to attend a press conference for the "TAICHI  Project". The "TAICHI  Project" was an international promotion program funded by the European Union, aiming to popularize knowledge about European olive oil in mainland China and ChinaTaiwan, and encouraged more consumers to use this healthy ingredient in their daily lives. The event also included the participation of two major Italian olive oil industry associations, ITALIA OLIVICOLA and UNAPOL.