In August 2017, Canadian brand Gloria's Fruit Bar established the partnership with Hubei Love Organic Agricultural Development Co., Ltd. through the promotion and investment  of IMPORTFOOD. They specialized in green and organic food products and already had their own 30 experience stores. The fruit bar has been well received by mothers and children in the stores because of their quality and great taste. As for the pricing, the representative mentioned that the slightly higher cost of the pure fruit-based products is justified as "you get what you pay for."