FroPro kicked off in 2012, from a burning desire to make healthy eating that little bit easier and more accessible for all Aussies. We wanted to tell people to treat themselves better and treat themselves while they were at it. Food should help, never hinder, and we were straight up sick of hearing otherwise. No one should ever have to compromise when it comes to what they eat, and we’re here to prove that health and flavour can stand hand in hand. We’re hellbent on shaking up the status quo, redefining opinions and habits right across the country around what health eating looks like.